A brief overview of Salesforce's products and services.

Salesforce is a customer relationship management (CRM) platform that helps businesses manage their customer interactions and streamline their sales processes. The platform allows businesses to organize and automate sales, marketing, customer service, and other critical business processes. With Salesforce, businesses can track customer data, create and manage sales leads, manage customer service requests, and even automate their marketing campaigns.

Salesforce is a cloud-based platform, meaning that businesses can access it from anywhere with an internet connection. The platform is highly customizable, with businesses able to create custom workflows and automate tasks to fit their specific needs. Salesforce also offers a wide range of integrations with other business tools, such as email marketing software and accounting systems.

Here are ten things that Salesforce can do for your business:

Manage customer data: Salesforce allows businesses to store and manage customer data in a central location. This makes it easy for sales teams to access customer information, track customer interactions, and provide personalized service.

Create and manage sales leads: Salesforce allows businesses to create and manage sales leads, including tracking the status of each lead and assigning leads to specific sales reps.

Automate sales processes: Salesforce allows businesses to automate their sales processes, including lead nurturing, opportunity management, and quote creation.

Manage customer service requests: Salesforce's service cloud allows businesses to manage customer service requests, including tracking customer issues, assigning cases to agents, and providing timely responses to customers.

Automate marketing campaigns: Salesforce's marketing cloud allows businesses to automate their marketing campaigns, including email marketing, social media advertising, and website personalization.

Analyze sales and marketing data: Salesforce provides businesses with powerful analytics tools to analyze sales and marketing data. This allows businesses to make data-driven decisions and optimize their sales and marketing processes.

Collaborate with team members: Salesforce's collaboration tools allow team members to work together on sales and marketing projects, share information, and communicate effectively.

Customize workflows: Salesforce allows businesses to create custom workflows to fit their specific needs. This can help businesses streamline their processes and improve efficiency.

Integrate with other business tools: Salesforce offers a wide range of integrations with other business tools, such as email marketing software and accounting systems. This can help businesses save time and improve data accuracy.

Access from anywhere: Because Salesforce is a cloud-based platform, businesses can access it from anywhere with an internet connection. This makes it easy for remote teams to work together and access important information.

How does Salesforce work?

The Salesforce CRM platform is designed to help businesses of all sizes connect with their customers in a meaningful way. One of the key advantages of our platform is that it lives in the cloud, which means that all your teams can stay connected on one platform no matter where they are located. This is made possible by our next-generation infrastructure, Hyperforce, which allows Salesforce applications to scale rapidly and enables you to choose where in the world your Salesforce apps run.

But that's not all - we've recently introduced our latest innovation, Data Cloud, which is designed to help you make the most of all your data. Data Cloud allows you to connect your historical, web, mobile, API, CRM, and even real-time data, providing your teams with a complete picture of your customers and their interactions with your business. This is crucial in today's digital age, where data is key to driving business success.

And now, with the addition of Slack, our Customer 360 platform makes communication and information sharing with customers, teams, and partners even simpler. Customer 360 is designed to power digital workflows for a new way to work, making it the solution you need for success right now. Whether you're looking to streamline your sales process, improve your marketing campaigns, or provide better customer support, Salesforce Customer 360 is the platform you can count on to drive growth for your business.

How can you use Salesforce for marketing?

Marketing Cloud is a powerful tool that enables businesses to streamline their marketing efforts, engage with customers across multiple channels, and drive better campaign performance. By leveraging the platform's advanced analytics and AI capabilities, marketers can optimize their campaigns and achieve impressive results, such as a 31% increase in customer engagement and a 27% decrease in customer acquisition costs. With Marketing Cloud's Customer Data Platform, businesses can gain valuable insights into their customers' behaviors and preferences, allowing them to deliver hyper-personalized messaging that resonates on every channel. Say goodbye to ineffective marketing strategies and hello to successful, data-driven campaigns.

How do you use Salesforce for sales?

Sales Cloud was initially designed to support sales teams, with the goal of simplifying the sales cycle and boosting performance. By implementing Sales Cloud, our customers have seen significant improvements in their bottom line, with up to 32% cost savings**, 29% increase in sales productivity, and 27% increase in win rates. Sales Cloud provides a comprehensive platform to automate and scale sales processes, from prospecting to deal close, as well as providing real-time insights and recommendations to help sales teams work more efficiently. By integrating Sales Cloud with other Salesforce products, such as Marketing Cloud and Service Cloud, businesses can create a seamless customer experience that drives more opportunities and sales. With Sales Cloud, businesses can stay ahead of the competition and achieve their sales goals with ease.

Can Salesforce also work for B2C and B2B shopping and commerce?

Salesforce offers a range of tools to help businesses build seamless B2C and B2B commerce experiences that drive revenue growth, engage customers, and connect commerce with the rest of the business. With Commerce Cloud, businesses can easily implement personalized shopping experiences across channels and remove friction from the buying experience, even if customers start their shopping journey on one channel and finish on another. The result? Commerce Cloud customers have seen a 26% decrease in order placement costs and a 29% increase in online revenue*. It's no wonder that our commerce tools are trusted by industry-leading brands. With Commerce Cloud, businesses can unlock new revenue streams and create unforgettable customer experiences that drive success.

What about customer service? Are there Salesforce tools for that?

Service Cloud is a powerful platform that helps Salesforce customers decrease support costs by an average of 27%*. With Service Cloud, businesses can scale their customer service operations while driving efficiencies from the contact center to the field, all on a single platform. We understand that today's customers expect to interact with businesses through their preferred channels, which is why Service Cloud offers tools to manage critical touchpoints and provide seamless customer experiences across multiple channels, including customer service, self-service channels, field service, and digital channels such as chat, SMS, and social messaging apps. With automation and intelligence, Service Cloud enables agents to resolve cases faster, provide instant support, and have a complete view of each customer at every interaction. When all your teams are on the same page, the opportunities for time and cost savings are limitless. Service Cloud helps businesses provide exceptional customer service that drives loyalty and business success.

What about IT?

Salesforce's integrated Information Technology (IT) tools are designed to help organizations automate processes, build more intelligent apps, and secure data across Customer 360, whether your team is tech-savvy or not. By leveraging these tools, your entire organization can increase productivity by automating processes that improve scale, transparency, and security as needed. With Salesforce, organizations have seen a 25% decrease in IT costs.* Our IT tools are designed to help teams across your organization work more efficiently and effectively, without compromising on data security or scalability. With Salesforce, you can streamline your IT processes, reduce costs, and stay ahead of the curve in an ever-evolving digital landscape.

See an example of Salesforce at work

L’Oréal, the world’s leading beauty company, is using Salesforce's Customer 360 to create unique beauty journeys for each of its customers. With Marketing Cloud Personalization, L’Oréal builds individual consumer journeys based on real-time and historical data, delivered through the channels each consumer prefers. L’Oréal has integrated Commerce Cloud with Einstein Product Recommendations to deliver AI-powered product recommendations based on a consumer’s browsing or purchase history. This powerful AI capability has enabled L’Oréal to generate double-digit increases in average order value from its websites.

L’Oréal also uses Service Cloud to consolidate data across brands and channels, such as SMS, chat, and email, into a single view of each consumer. From a single dashboard, agents can pull up consumers’ service and purchase history, view the status of their orders, and even see activity updates in real time. As a result, agent satisfaction scores are up by 70%.

By connecting its customer data, utilizing the power of AI, and uniting its teams with Customer 360, L’Oréal can deliver ultra-personalized consumer experiences on a global scale for its millions of customers.

Why is Salesforce obsessed with customers?

That's right. And with our Customer 360 platform, you can unify all of your customer data across all of your systems to create a complete view of each customer. This enables you to provide personalized experiences at every touchpoint, whether it's through marketing, sales, service, or commerce interactions.

By understanding your customers better, you can tailor your messaging and offers to their unique needs and preferences. This builds trust and loyalty over time, and ultimately drives better business outcomes. And with Salesforce's AI-powered tools, you can automate many of these interactions to create more efficient and effective customer experiences.

Whether you're a small business just starting out or a large enterprise with complex customer needs, Salesforce's Customer 360 platform has the tools you need to succeed in today's customer-centric world.

How can Salesforce help me cut costs and drive ROI?

Businesses today are facing numerous financial headwinds. Inflation and workforce instability are affecting future plans. Companies need steady, predictable operations. With the right technology investments, companies can cut costs, reduce complexities by consolidating systems, and maximize their success now. Salesforce offers several solutions that help companies drive efficient growth while cutting costs. Here are a few examples:

1. Consolidating Systems: Salesforce helps companies consolidate their systems and data into a single platform, making it easier to manage and access information. This can help reduce operational complexity and improve productivity, ultimately leading to cost savings.

2. Automation: Salesforce’s automation tools help businesses streamline their processes, reducing the need for manual intervention and saving time and money. For example, workflows and approvals can be automated, reducing the need for manual reviews and speeding up processes.

3. Data Analytics: Salesforce’s data analytics tools help companies make better decisions based on data insights. This can help businesses optimize their operations and reduce costs by identifying areas of inefficiency and waste.

4. Self-Service: Salesforce’s self-service solutions help companies provide better customer service while reducing support costs. By allowing customers to solve their problems through self-service portals and other tools, companies can reduce the need for support staff and improve customer satisfaction.

By leveraging these and other Salesforce solutions, companies can drive efficient growth while cutting costs, ultimately improving their bottom line.